SAN FRANCISCO — Mobile games love to attach themselves to film brands, but celebrities may be the better bet. Glu Mobile CEO Niccolo De Masi spoke about the company’s celebrity-based strategy onstage at GamesBeat 2015 today. Glu Mobile made it big with Kim Kardashian: Hollywood, which has more than 35 million downloads. That makes it a […]
Glu Mobile CEO explains why celebrities are better than film brands for mobile games
Venture Beat - 12 Oct 2015 22:10
SAN FRANCISCO — Mobile games love to attach themselves to film brands, but celebrities may be the better bet. Glu Mobile CEO Niccolo De Masi spoke about the company’s celebrity-based strategy onstage at GamesBeat 2015 today. Glu Mobile made it big with Kim Kardashian: Hollywood, which has more than 35 million downloads. That makes it a […]
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